About Doggie Distractions

Doggie Distractions was born in 2020 from a simple observation: too many Australian dogs were suffering from boredom and its consequent behavioural issues. Our founder, Sarah Mitchell, a certified canine behaviourist based in Melbourne, noticed that many of the dogs she worked with exhibited destructive behaviours, excessive barking, and anxiety, not because of poor training, but simply because they lacked adequate mental stimulation.

After years of recommending enrichment products to her clients and seeing remarkable transformations in their dogs, Sarah realised there was a gap in the Australian market. Pet parents needed a trustworthy, comprehensive resource that could guide them through the world of dog enrichment without the confusion of conflicting advice or the frustration of products that did not ship to Australia. Thus, Doggie Distractions was created to fill that void.

What started as a small blog has grown into Australia's go-to destination for all things related to canine mental enrichment. We understand the unique challenges faced by Australian dog owners, from the scorching summers that limit outdoor activities to the specific breeds popular in our country. Our content is tailored specifically for the Australian context, taking into account local climate, available products, and the particular needs of breeds commonly found in Australian households.

Our team has collectively spent over 500 hours testing puzzle toys, snuffle mats, lick mats, and interactive feeders with dogs of all sizes, ages, and energy levels. We have consulted with veterinarians, animal behaviourists, and experienced trainers across Australia to ensure our recommendations are not just based on marketing claims but on real-world performance and safety standards.

We believe that every dog, regardless of age, breed, or background, deserves a life filled with mental challenges, engaging play, and loving interaction. A well-enriched dog is a happy dog, and a happy dog makes for a happier household. Our mission extends beyond simply recommending products; we aim to educate pet parents about the science behind canine cognition, the importance of species-appropriate activities, and how to recognise signs of boredom or understimulation in their pets.

Whether you are a first-time puppy parent overwhelmed by the options available or a seasoned dog owner looking to shake up your pet's routine, Doggie Distractions is here to help. We are proud to be an Australian-owned and operated business, and we are committed to supporting our local pet community with honest, researched, and genuinely helpful content.